What Makes a Good Ad? https://marketingepic.com/what-makes-good-ad/ What is it that makes a good ad? Is it the pictures/video? Is it what is written or said? Is it the creative elements that cause you to feel something after you have been exposed to it? We believe that a good ad is one that is written and designed to emotionally connect with its target audience. Once connected, your ad’s rhetoric strongly persuades its consumer to want the product or service. The individual recognizes a need for it and feels a sense of urgency until the purchase is made. Nonetheless, this is all easier said than done. When you’re competing for ad space in 2017 there’s little vacancy for mediocrity. Anything short of disruptive or highly targeted ends up falling short. Here are some ad related statistics that will acquaint you with the advertising industry of today– -In 2015, digital ad blocking grew globally by 41% . -Approximately 90% of TV viewers report...